Welcome to the NZRT Wiki Podcast. Today we’re looking at Content Strategy.
If you work with NZRT’s website or digital content, understanding how everything fits together will save you a lot of time. That’s exactly what today’s episode covers — the thinking behind how NZRT creates, organises, and publishes content across its platforms.
Let’s start with the big picture. NZRT’s content strategy is built around five core ideas. First, content is organised around modules — specifically Dolibarr modules, which are the backbone of NZRT’s business operations. Think of it like each part of the business gets its own dedicated section of the website. Second, visual content plays a major role. You’ll find heavy use of tools like SmartSlider, along with video and imagery woven throughout the site. Third, the strategy goes beyond static pages — it actually pulls in live data from Dolibarr and displays it alongside content, keeping things current and relevant without manual updates every time something changes. Fourth, content is tailored based on who’s reading it. NZRT uses a role-based access approach, meaning the virtual agents — the AI roles that power NZRT’s operations — see content suited to their specific function. And fifth, everything is structured with search visibility in mind, so SEO is baked into the site architecture from the ground up.
Now let’s talk about what kinds of content actually live on the site, because there’s more variety than you might expect.
You’ve got your standard pages — these are the static module pages covering areas like Customer, Sales, Finance, and other core business functions. Then there are blog posts, which handle news, tutorials, and general updates. Video content is a significant part of the mix too — think product demos, how-to tutorials, and customer testimonials in video form. Speaking of testimonials, those are actually their own dedicated content type, separate from blog posts, and they focus specifically on customer success stories. Case studies work similarly — they get their own space for highlighting project outcomes. And finally, there are resources, which cover things like guides, whitepapers, and downloadable documents.
So you’ve got six distinct content types all working together: pages, blog posts, videos, testimonials, case studies, and resources. Each one serves a different purpose in the overall mix.
Now, how does all of this get published in an organised way? That’s where the content calendar comes in. Rather than publishing things whenever they happen to be ready, NZRT plans content on a structured schedule. Module pages get updated as the underlying Dolibarr data changes, so the site stays in sync with what’s actually happening in the business. Blog posts go out either weekly or monthly depending on the period. Video content publishes as it’s produced. And news or announcements go live as needed, so there’s built-in flexibility for time-sensitive information.
The important thing to understand is that this isn’t a generic website content plan — it’s directly tied to how NZRT runs as an organisation. The content structure mirrors the Dolibarr module structure, which means when something changes in the ERP system, there’s a clear update path on the website. The virtual agent roles are also factored into the strategy, so content reaches the right audience at the right level. And all of it ties back to NZRT’s broader business objectives.
If you’re ever figuring out where a piece of content belongs, it helps to ask yourself a few quick questions. Does it relate to a specific Dolibarr module? Then it likely belongs on a module page. Is it informational or educational? That points you toward a blog post or a resource document. Is it demonstrating real-world value — a project outcome or a satisfied client? That’s your case study or testimonial territory.
For anyone who wants to go deeper, the NZRT wiki has closely related notes on the NZRT Site Overview, the Virtual Agents System, and SmartSlider Templates — all of which connect directly to what we’ve covered today.
That’s it for this episode of the NZRT Wiki Podcast. Thanks for listening.